NSI
Industries

Power through ideas

When I joined NSI, an electrical parts manufacturer, I wasn't sure about what I was getting into. It was a large company with a lot of sub-brands, each with very distinct identities, some good, some not so much. Over the last 2 years, I have added my touch to NSI’s brands, including creating new ones, leading a brand refresh, and applying my business and leadership skillset to the design and marketing team.